STOP looking for a technical co-founder for your tech start-up. Build it yourself. We’ll help.

We will show you how to find that missing co-founder- in yourself.

STOP wasting precious time searching for the programmer to solve all your problems, build all your ideas for you. DO empower yourself.  DO teach yourself how to program.

We want to share what we know and what we’ve learned as openly as possible.

Our mission is simple: Grow Together. Develop Ourselves, and Develop Products together. By this we are not only referring to the two of us, but the greater startup community of non-technical founders who don’t yet know how to code, feel stuck and are in need of help and advice about how to start a tech company. We want to talk about the nitty gritty details of getting funding, developing a pitch with slides, talking to potential investors, talking to family about it, quitting your current job… because we’ve done all those things. And even though we’re not at the finish line yet, we have a lot of valuable information to share so it doesn’t take you three years to get to this point like it did for us- we’re going to tell it all to you straight, and from a non-techie point of view. By doing this, we hope to create a community of like-minded startup people who support each-other.

We want to become the number one resource on the web for Non-Technical founders of Tech Startups. Why? Because we’ve been there. We’ve learned things the hard way. In the near future (and it’s starting already), every field will need technical programming talent.

Stop waiting for the Perfect technical Co-Founder and Start Learning How to Code…If you’re expecting to find someone to build that idea for you, it’s never going to happen…Demand for developers has skyrocketed.” – Mattan Griffel, Partner at GrowHack, CEO of Mr Ruby, Ruby instructor, self-taught programmer NOW founder of One Month Rails

“If opportunity doesn’t knock, build a door.” – Milton Berle

“Program or be Programmed” author Douglas Rushkoff

…I went through 3-4 years thinking I was going to meet some magical engineer who would build all the stuff I was thinking about. But I never met that person, so I taught myself ASP and MS Access out of a book and got to work just hacking stuff together. I’m still a really shitty programmer but I know enough to hack a prototype together.” -Dennis Crowley, co-founder of Foursquare and Dodgeball, self-taught programmer

And here are some of our personal goals for our start-up, this blog, as well as ourselves in general:

  • We intend to create an active and supportive community of like-minded individuals through Two Non-Techies, who can work together to develop amazing products and teach each other how to program.
  • We will finalize our Minimum Viable Product and run the “test iterate test iterate test” model, while raising angel investment.
  • We strive to take our current start-up to the next level, the Customer Development phase.
  • We plan to teach ourselves how to program well, and develop (hack together) software and web-apps as we please- even if it is not perfect, to be able to build a prototype.
  • We will work to reach the 100,000 users milestone for our product 6 months after launch date.
  • We want to be able to hire the best programming talent out there, so we will acquire some foundational knowledge of computer science and programming.

Here is a list of programming languages (a mix of high and low level languages), markup languages, concepts and frameworks that we are currently learning, and also planning to learn in the coming months and years:

Relative Mastery:

  1. Ruby
  2. Ruby on Rails
  3. Javascript
  4. Python
  5. PHP
  6. MySQL
  7. CSS, CSS3
  8. HTML, HTML5
  9. JQuery
  10. APIs
  11. Django
  12. UX/UI
  13. Lean Startup, Agile Development
  14. Mobile App development
  15. C++
  16. iOS
  17. git


  1. Io
  2. Prolog
  3. Scala
  4. Perl
  5. CoffeeScript
  6. Erlang
  7. Clojure
  8. Haskell
  9. C
  10. Objective C

Do you want to learn with us?

Connect with us!

We respect your privacy